Honey pricing beat that.

[busybeephilip]

Hmm... Lidl are doing realy cheap stuff too at £2 per lbs, and its not the usual watery runny stuf what i was lookin at was goodin thick. Product of EC

[fatshark]

Like prakel ... I'm not in this to out-compete on price.
Loads of repeat sales via shops and at the door. People like to know it's local.
The only people who seem to baulk at the price are email enquiries. Only about 50% of these follow through and purchase. I've never had anyone actually say Oh, that's expensive ... you can get organic honey from Aldi for two quid, but I suspect a few of them might think that.

I note that there's a non-EU agriculture sticker on their Organic honey, but packed in Ireland.

So that's almost local, isn't it ;-)